Budapest, Hungary and the ruling Fidesz Party are currently experiencing problems both local, national and internationally. Since 2009 the Fidesz party and Viktor Orban the elected Hungarian President have come under fire for the reform and policy changes, it has tried and in some cases suceeded to implement. THis has resulted in protests to occur on a range of scales. These have been localised to en masse rallies. The ruling party have tried to police this and clamp down on the groups, to no avail. Second to this is growing economic crisis that the world and specifically the Eurozone are facing. Hungary has watched as Greece, Ireland, Italy and potential other EU member states falter. Hungary being on the fringe of the EU is not in a financial position to savour and is constantly looking over its shoulder. As a result of these two factors the government have incurred a growing image problem between themselves and the Hungarian public.
In 2012 the Fidesz party earmarked a site in Pest as a catalyst to try and simultaneously stimulate growth in the economy, though on a macro scale, allow protest and freedom of expression to occur and as a result of this try to improve its relations with the Hungarian public as elections near. ACTIVIST 1061 tackles these factors through public space and retail. Firstly the site incorporates three public areas, these can be used for different functions as they differ in scale. For example the large pit at the rear of the building can be used for staged events organised by the retailers. However it can also instantly change into a zone where groups can meet to openly lobby the government on an issue. The spaces are designed to incorporate crossover between types of expression that do not naturely occur. Retail and Protest are both forms of expression. both explicit. However the nature of a protestors experience can be changed by adapting the sensual qualities of a space, this is done through smell in space 2. The user can also experience different moments whilst moving through a space. Space 2 incorporates a projection screen, niche’s where information can be found. There is a sense of revealing as you move through the building and spaces, a hidden restuarant turns the precedent of the food outlet being at the furthest point away from the retail, in this case, its hidden underground. The retail spaces themselves, operate a pop-up culture. Retail like the economy changes as does expression, therefore flexible units are needed. These spaces enable local boutiques and businesses to promote themsleves. The restaurant makes these spaces a destination amongst shoppers, and drags people from Andrassy St. A surveillance hub is in constant use as these spaces are monitored by stewards and government officials, these spaces can turn to riots at any given time and this helps to control this.
As a result ACTIVIST 1061is very flexible space that invites expression, moments of individuality and creativity to occur. It would not be surprising to see graffitti artists spraying the rusticated concrete walls of the pit. Suited individuals moving through space 2 to have a business lunch at Baldaszti’s. Preachers standing in space 3 delivering a rousing speech to a seated audience. A lone protestor in the ramped access to the pit, sitting in their tent. However a large group of idealistic Fidesz party members could meet to have their annual rally. That is the nature of ACTIVIST 1061














